People talk about social media, it seems to be all around us, our children certainly use it, we use it, but how many people in the UK use social media and how fast is it growing?
First of all statistics change all the time, they are nice like that, kind of dynamic and shape shifting: statistics – the shape shifters of the numbers world
I am going to use figures from May 09 and May 08 for comparison from comscore World Metrix, these are figures for the UK age 15+ for home and work locations.
Total UK Internet Audience
May 08 34.5m
May 09 36.8m
% change 7%
Social Networking
May 08 27.1m
May 09 29.4m
% change 9%
May 08 15.1m
May 09 23.8m
% change 57%
Bebo
May 08 11.8m
May 09 8.5m
% change -28%
My Space
May 08 8.3m
May 09 6.5m
% change -22%
May 08 .08m
May 09 2.6m
% change 3,226%
Digg
May 08 1.3m
May 09 1.8m
% change 34%
Friends Reunited
May 08 3.2m
May 09 1.6m
% change -50%
Source .comScore World Metrix
What can we deduce from that?
Well, first there are a lot of people that are using the internet in the UK to interact with other people. The way that the UK population is getting its entertainment and information is changing dramatically. It was not that long ago that we all used to watch TV as a family with just three channels to choose from, you would discuss what you watched the next day at work or school, kind of a nation in information harmony. Now that has all changed.
To reach today’s audience the marketing and media world will have to use new techniques to reach their target audience, it is changing fast, a look at the stats above show the dynamic change as new technology comes along, pushing what we believed was established aside.
Social Media is one if the most exciting things to happen in the last few years, we are just seeing the start of a revolution in interaction and communication, there are interesting times ahead.
ZigZag Creative – Marketing | PR | Social Media
